ANALYTICS & GROWTH STRATEGY

Turn marketplace
data into growth.

Make smarter Amazon and Walmart decisions with structured marketplace analytics, competitor research, performance tracking, conversion analysis and actionable growth strategies.

MARKETPLACE PERFORMANCE
LIVE INSIGHTS
Revenue
+28.6% ↑ Growth
Conversion
+16.4% ↑ Improved
ROAS
4.8x ↑ Optimized
PERFORMANCE TREND
Listing Health 86%
Opportunity Score 72%
Growth opportunity found

Data-driven insights can reveal underperforming listings, profitable keywords and areas for optimization.

Analytics built for marketplace-driven businesses
Amazon
Walmart
Competitor Research
Performance
Growth Strategy
WHAT WE ANALYZE

See what's happening. Understand why.

Marketplace data becomes valuable when it leads to better decisions. We bring together performance data, listing insights, advertising signals, competitor activity and customer behavior to identify practical opportunities for improvement.

01

Marketplace Performance

Review sales, traffic, conversion, product performance and operational signals to understand the current state of your marketplace business.

Sales Traffic Conversion
02

Product Performance Analysis

Identify products that are growing, declining, converting well or requiring additional optimization.

Products Trends
03

Keyword & Search Analysis

Research relevant search terms, keyword opportunities and areas where your listings can improve visibility.

Keywords Search
04

Competitor Analysis

Study competitor positioning, pricing, content, reviews, product presentation and marketplace strategies.

Competitors Pricing
05

Conversion Analysis

Identify potential conversion barriers across product titles, images, bullets, descriptions, A+ content and offers.

CVR Listings
06

Advertising Performance

Review PPC performance, spend efficiency, search-term signals and opportunities for campaign optimization.

PPC ROAS
07

Catalog & Listing Analysis

Evaluate product data, category placement, attributes, content quality and listing consistency.

Catalog Content
08

Customer & Review Insights

Analyze customer feedback, recurring concerns, review patterns and opportunities to improve the shopping experience.

Reviews Feedback
09

Growth Opportunity Mapping

Convert collected insights into prioritized growth opportunities based on potential impact and practical execution.

Strategy Growth
THE NUMBERS THAT MATTER

Don't optimize everything. Optimize what matters.

We focus analytics around business outcomes and marketplace signals that can help guide practical decisions.

01 / SALES

Revenue Trends

Understand sales movement across products, periods and marketplace channels.

02 / TRAFFIC

Visibility

Evaluate traffic and search visibility to identify potential demand opportunities.

03 / CONVERSION

Shopping Efficiency

Find opportunities to improve how effectively product traffic becomes orders.

04 / PROFITABILITY

Efficiency

Consider advertising costs, product economics and operational factors when evaluating growth.

DATA-DRIVEN DECISIONS

Connect the signals behind your store.

A strong growth strategy rarely comes from one metric. We connect multiple marketplace signals to build a clearer picture of what is working and what may need attention.

Marketplace Data

Performance information can reveal where products are gaining momentum and where improvements may be required.

  • Sales performance
  • Product-level trends
  • Traffic and visibility
  • Conversion signals
  • Catalog performance
  • Customer experience signals

Competitive Intelligence

Understanding the competitive environment helps identify positioning gaps and potential areas for differentiation.

  • Competitor products
  • Pricing patterns
  • Product titles
  • Image strategies
  • A+ and content positioning
  • Review and rating patterns
CONVERSION STRATEGY

Find where customers drop off.

A marketplace growth strategy should look at the customer journey from discovery to purchase. Funnel analysis helps identify where optimization may create the greatest impact.

IMPRESSIONS
100%
CLICKS
76%
PRODUCT VIEW
51%
PURCHASE
31%
COMPETITOR & MARKET RESEARCH

Know the market before making the move.

Competitive research can help reveal how your products compare and where your marketplace positioning may have room to improve.

01

Product Positioning

Compare product features, value propositions, presentation and marketplace positioning.

02

Pricing Landscape

Understand competitor pricing patterns and identify relevant positioning opportunities.

03

Listing Quality

Compare titles, bullets, descriptions, images, A+ content and other listing elements.

04

Keyword Opportunities

Research search terms and identify areas where competitors may be capturing relevant demand.

05

Review Insights

Study recurring customer feedback to understand product strengths, weaknesses and expectations.

06

Opportunity Gaps

Identify potential gaps in product content, positioning, customer experience or visibility.

OUR STRATEGY PROCESS

From raw data to clear action.

Analytics is only useful when it helps you decide what to do next. Our strategy process turns marketplace observations into prioritized actions.

01

Audit

Review marketplace performance, products, listings, advertising and competitive signals.

02

Analyze

Identify patterns, gaps, underperformance and potential opportunities.

03

Prioritize

Rank opportunities based on potential impact, effort and business priorities.

04

Execute

Translate recommendations into listing, advertising, content or operational actions.

05

Optimize

Review results, learn from performance and refine the strategy over time.

GROWTH OPPORTUNITIES

Growth can come from multiple directions.

01

Visibility

Improve discoverability through stronger keyword and marketplace optimization.

02

Conversion

Improve product presentation and remove potential barriers to purchase.

03

Advertising

Improve PPC efficiency through better targeting, search-term insights and optimization.

04

Product Mix

Identify products and categories that may deserve greater strategic attention.

05

Content

Strengthen titles, bullets, images, descriptions and A+ content where needed.

06

Pricing

Evaluate competitive positioning and potential pricing opportunities.

07

Customer Experience

Use review and feedback patterns to identify areas for product or service improvement.

08

Market Expansion

Explore new products, keywords, categories or marketplace opportunities based on research.

REPORTING & INSIGHTS

Reports that answer “what next?”

Instead of overwhelming you with disconnected numbers, reporting can be structured around the decisions that matter to your business.

Growth Strategy Snapshot

ACTIONABLE
PERFORMANCE

What changed and where performance is moving.

OPPORTUNITIES

Which areas may deserve additional attention.

PRIORITIES

What should be addressed first based on impact.

NEXT STEPS

Practical actions for the next optimization cycle.

ANALYTICS FAQ

Questions about growth strategy?

What does Analytics & Growth Strategy include?

It can include marketplace performance analysis, product research, keyword analysis, competitor research, conversion analysis, advertising insights and prioritized growth recommendations.

Do you support both Amazon and Walmart?

Yes. Analytics and strategy services can be structured specifically for Amazon, Walmart or businesses operating across both marketplaces.

Can you analyze my competitors?

Yes. Competitor research can cover product positioning, pricing, listing content, images, keywords, reviews and other publicly available marketplace signals.

Can you analyze my existing product listings?

Yes. Existing listings can be reviewed for visibility, content quality, conversion opportunities, competitive positioning and marketplace optimization.

Can analytics help with PPC?

Yes. Analytics can be used to review advertising performance, spend efficiency, targeting, search-term signals and potential optimization opportunities.

Do you guarantee a specific sales increase?

No. Marketplace performance depends on many variables including product, pricing, competition, demand, advertising and marketplace conditions. We provide analysis and strategy rather than guaranteed revenue outcomes.

Can this service be combined with Store Management?

Yes. Analytics and Growth Strategy can complement marketplace management, listing optimization, PPC, content and other ongoing services.

Can you create a custom analytics report?

Yes. Reporting can be structured around the marketplace, products, metrics and business questions that matter most to your operation.

Ready to turn your
marketplace data into growth?

Tell us where your Amazon or Walmart business is today, what you're trying to improve and where you want to go next. We'll help identify the right analytics and growth strategy.

Talk to MakZoO →