Your Partner for Smarter eCommerce Growth
MakZoO helps Amazon and Walmart sellers build, manage and optimize marketplace advertising campaigns with a structured approach to keywords, targeting, budgets, campaign organization and ongoing performance analysis.
Marketplace advertising is more than turning campaigns on and increasing budgets. Strong PPC management requires the right targeting, campaign structure, keyword strategy, product readiness, bid decisions, search-term analysis and continuous optimization.
Poor campaign structure can make it difficult to understand what is working and where your advertising budget is going.
We organize advertising around your products, marketplace goals and available performance data.
Campaign strategy can vary depending on your marketplace, product catalog, objectives and advertising environment.
Product-focused advertising designed to place eligible products in relevant marketplace shopping environments.
Brand-focused advertising designed to support visibility across relevant marketplace searches and shopping journeys.
Audience and product-focused advertising opportunities where supported by the marketplace and account.
Our PPC support can be customized around campaign setup, optimization, account growth, product launches or ongoing marketplace advertising management.
Review existing campaigns to identify structural issues, targeting gaps, wasted spend and optimization opportunities.
Build organized campaign structures based on products, targeting strategy and advertising objectives.
Identify relevant search terms and targeting opportunities that align with the products being advertised.
Review bidding behavior and adjust campaign settings according to performance data and objectives.
Analyze customer search behavior to identify useful terms and reduce inefficient targeting where appropriate.
Advertising support for new products with campaign structures designed around the launch stage and available data.
Research relevant competing products and marketplace opportunities where competitor targeting is appropriate.
Help organize advertising budgets around campaign priorities and observed performance.
Continuously review available campaign data and make appropriate optimization decisions over time.
A clean campaign structure makes performance easier to understand and gives you more control over where advertising budget is being deployed.
We organize campaigns around meaningful product, keyword and targeting groups wherever the account structure supports it.
Get a PPC Audit →Organize campaigns around products, product groups or strategic priorities.
Separate important keyword themes where doing so improves control and reporting.
Use appropriate targeting structures according to campaign objectives.
Identify search terms or targets that may not fit the campaign objective.
Make it easier to identify stronger and weaker campaign segments.
Keyword strategy connects your product with relevant marketplace searches. We consider relevance, intent, competition and campaign performance when evaluating keyword opportunities.
Identify relevant keyword and product targeting opportunities.
Prioritize terms that make sense for the advertised product.
Consider the shopping intent behind different search terms.
Use campaign data to identify terms worth further attention.
Marketplace advertising changes over time. Ongoing optimization means reviewing performance, learning from search behavior and adjusting campaigns when the data supports a change.
The exact metrics reviewed can depend on marketplace, campaign type, product and account objectives.
Depending on performance and account requirements, optimization may include:
Reporting should help you understand what is happening inside your advertising account—not simply provide a collection of numbers.
Review the current account, products, campaigns and available performance data.
Define campaign structure, targeting priorities and advertising objectives.
Build or refine campaigns according to the agreed strategy and marketplace setup.
Review campaign performance and make appropriate adjustments over time.
Where performance supports it, identify opportunities for controlled growth.
The exact scope can be customized depending on whether you need a one-time PPC audit, campaign setup, launch support or ongoing management.
Structured review of existing advertising campaigns and optimization opportunities.
A practical advertising structure based on your products and marketplace goals.
Research support for keywords, products, audiences and other relevant targeting.
Organized campaign creation and setup according to the agreed strategy.
Continued performance review and campaign refinement where required.
Clear observations and recommendations based on available advertising data.
Build an organized advertising foundation while launching marketplace products.
Improve campaign organization and identify opportunities within an existing account.
Add structured optimization and ongoing performance analysis to marketplace PPC.
Support new products with a structured marketplace advertising approach.
Yes. We can provide Amazon marketplace advertising support including campaign research, setup, optimization, search-term analysis and ongoing management depending on the project scope.
Yes. Walmart advertising support can be included depending on the account, available advertising features and the specific requirements of the project.
Yes. A PPC audit can review campaign structure, targeting, search terms, budgets, performance patterns and potential areas for optimization.
No. Advertising performance depends on many factors including product demand, pricing, competition, listing quality, reviews, marketplace conditions and advertising data. We focus on structured management and data-informed optimization rather than guaranteeing a specific result.
Yes. We can support product launch campaigns with appropriate campaign structure, targeting research and ongoing monitoring.
Yes. Keyword research and search-term analysis can be included as part of the PPC strategy, depending on the agreed scope.
Yes. Ongoing management can include campaign monitoring, bid and budget review, search-term analysis, targeting adjustments, reporting and other optimization activities.
Tell us about your marketplace, products, current advertising setup and goals. We'll help you identify the right PPC approach for your business.
Talk to MakZoO About PPC →